- Plan a Business
- Start a Business
- Manage a Business
- Grow a Business
As a small business owner, you likely don’t have a big marketing and advertising budget, but you can implement a marketing strategy that connects with your customers and is right for your pocketbook.
Researching your market will not cost you more than your time. Identify not only your target markets, but also the characteristics of what your ideal customer types would be. Once you understand your market, you can then focus your marketing messages to attract and engage customers.
Host an event, take an ad out in the local paper, or even just talk to your neighbors. Connecting with your local community is a great way to increase awareness of your business within the community.
Creating an online presence for your product or business can help boost your revenues and grow your customer base. From small businesses to large ones, an up-to-date website and eCommerce site can be used for anything from selling products or booking consultations or appointments.
If you want to build an online presence, there are a few key steps that will get you on your way:
Marketing through social media can be a low-cost way to raise awareness and provide information about your business or products to customers you don’t already know or have access to. Commonly used platforms include:
Even if you don't have time to be active on social medial platforms, you might consider registering and providing basic information about your business, like your location, phone number and business hours. The City of Los Angeles BusinessSource Centers can also help you get your business online - reach out to them for more information.
Note: The City of Los Angeles does not endorse any commercial products or services.
B2B marketing differs from other marketing strategies as the target is not a single consumer, but rather another business. Successful B2B marketing matches the product or service you are selling to the business needs of the client. B2B marketing practices include, but not are limited to:
B2C marketing involves social media, but also includes more traditional forms of advertising such as television commercials and door-to-door solicitation. There are many ways to market direct to consumers, but popular forms are: